SANI Project in Zambia - Feb 19 2020 - DAY TWO  

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BACKGROUND: These photos were taken as part of the Feed Her Future campaign (www.feedherfuture.ca), which ran publically from June 2018 to August 2020. CARE Canada established the Feed Her Future public engagement campaign to build awareness about the importance of giving women and girls’ access to proper nutrition, through the lens and learning of the Southern African Nutrition Initiative (SANI).

Campaign key message: CARE Canada believes that empowering women and girls starts with the recognition of and respect for their rights, including their right to food. How people use, share and grow their food affects their community’s ability to grow and prosper. Our goal is to uncover the social and gender norms that are affecting women’s access to nutrition so women and girls are empowered to create sustainable change for their future.

Campaign tactics: Feed Her Future was primarily an online campaign, however it also engaged in workshops, conferences, public events and spaces (e.g. Farmer’s Markets and street outreach) to share the campaign messaging with Canadians. A key campaign strategy for online engagement was the “Video Project”, which produced human-interest videos and photos from the SANI project for the first and final year of the campaign.

PURPOSE: These photos were taken during the final trip (Feb.13-23, 2020) by the CARE Canada Public Engagement Officer and videographer consultants (Slingshot Media) into the SANI project countries for collection of video footage. Although the first video trip (Sept/Oct 2018) was to collect a wide range of (baseline) video and photographic footage showing the project on the ground in all three project countries, the current trip was focused on specific desired video outcomes, and it involved travel to Zambia only. All completed campaign videos (from both trips) are available at the campaign Youtube channel:

https://www.youtube.com/channel/UC8LAwVdJOvbUQoUjjWAvc6w

Travelers:

• Tanja Kisslinger (Knowledge Translation & Public Engagement Officer, CARE Canada)
• Timothy Henny (Videographer, Slingshot Media)
• Karin Schermbrucker (Photographer, Slingshot Media)

Objectives:

• Collect key footage, both video and photographic, from the field which can be used in Year 3 (the final year) of the campaign to show SANI in practice, and show progress from Year 1.
• Collect human-interest stories, quotes, photos and video that demonstrate SANI project progress and deepens the connection of Canadians to life in Malawi, Mozambique and Zambia.

DAY TWO: This specific set of photos was collected on DAY TWO (Feb.19, 2020) of our THREE field days (Feb.18-20, 2020). On this day we visited Mpepo Village, Kanchibiya District, Zambia. Specifically:

• We interviewed 48-year old Stephen Chilufya, SANI Male Gender Champion and Male Action Group Leader, at his homestead. We followed Stephen all day, through various activities (leading a Male Action Group, taking his grand-daughter to the GMP clinic, interacting with his own family at home, etc.). Stephen’s bio statement:
  SANI has changed the mindset between me and my wife on how we should treat each other. We are now able to do joint planning at household level (decision-making) and I have equal involvement in carrying out work at home with my wife. We have seen our children’s health improve, we now know how to, and are able to, feed them nutritious foods. They are healthy in that we don’t visit the clinic so often because they aren’t sick as often. The children’s weight has increased, and they perform well at school, in that sense they are healthy. Our household is food secure. We also have a toilet, handwashing facility (tiptap) and practice at home recipes from cooking demos.
• Feature video of Stephen is available here: https://www.youtube.com/channel/UC8LAwVdJOvbUQoUjjWAvc6w
• Interview script of Stephen is available upon request: tanja.kisslinger@care.ca